June 1st Coaching Call
This call was about the two terrifying words, the near thought of each gets the heart of a newbie racing, ready to jump out of his throat. Video Marketing. Igor brought this sacred enemy of all beginners to light, showing how anyone has the power to come from where he started, to the legendary marketer you know today.
Videos are enhancers – a direct boost for your marketing. They make your marketing better, increase conversions and help you reach prospects in a personal way. 8 out of every 10 internet users have purchased a product or service after having watched a video.
If you’re thinking:
When do I begin? Will it be worth the effort? Do I need to show my face in every video? I have a terribly bad voice! What do I do about that?
Using the right technique will make it easier. With nearly a decade worth of experience in video tests and techniques, Igor gives you 7 methods that never fail to work.
7 Video Ad Test That Worked
Bubble head : This a video of a person standing or sitting down in front of a camera. This type of video outperforms many other types of videos e.g screen capture tutorial, webcam and interview-style dialogue between.
Story: Stories wins all the time. A video narrating an experience or stating facts always grabs attention.
Common experience: When you talk about a person, they are most likely to be interested in what you say. Always start the discussion by mirroring your prospects’ experience.
Call out the people you want: Calling out your target audience is a surefire way to make sure the people that are really interested are watching your video ad.
Bribe: Ethical bribes are a very promising way of gaining attention. It can be free training, books, checklist, templates, etc.
Multiple CTAs : Call To Actions are very important because you need to always spell out what you want people to do. Statistics have shown that people take more actions when being told specifically what to do.
Anger (emotion vs logic): Consumers are more swayed by emotions than they are with logic. Whenever emotion and logic are in conflict, logic loses every single time.
Video Ad Test That Worked ( Bonus Point)
CTR bump with Vertical Selfie Video: You get more click-through rate if your videos are in vertical form where you hold your camera, instead of the horizontal pattern.