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72-Hour Book Launch That Bombed

  • Theory
“The problem with zero build-up is that you are not giving your customers anything to anticipate.”
- Igor Kheifets

The build-up of a product launch or campaign is very important if you don’t want things to turn out messy. In this video, Igor explains how he sold 25,000 copies of his book, despite the fact that the book lunch wasn’t properly planned. Get in and learn what you can do better if you want to launch your own book or something similar.

How the book lunch was bombed

Below are the reasons why the book lunch was not good enough:

  • Poor planning.

  • Zero build-up.

  • Only 72-hour email sequence with special offer and bonuses.

4 things that drive success

Here are the 4 reasons the book launch worked:
  • 1

    Hungry Market: There was already a hungry market for the book and Igor knew this before the book was written and launched.

  • 2

    Sexy offer: There was a great offer Igor provided with buying the book. It was positioned that anyone that buys the book gets free coaching with Igor, and this made people take action.

  • 3

    Deadline: There was a deadline and this moved people into action.

  • 4

    Number of exposures of the offer: People are already exposed to the offer from the previous promotion.

    Looking for the handout? Check out this link! 

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