June 8th Coaching Call

Episode includes:

• Types of pop-up – Depending on what you are trying to achieve, you can experiment with different types of pop-ups. There are scarcity popups, timed pop-ups, pop-up for content upgrade, exit-intent pop-up and so on. Define your goal for the pop-up then decide the best type to use.

• Reasons for using pop-ups – They help you closing lost prospects, offer your upsells for you, generate discounts, offer coupons and so much more. Setting up a pop up like Dennis shows in the video can do wonders to your ROI.

• Split testing your pop-ups is ideal – There is no one size fits all when it comes to pop-ups. You have to experiment and determine the best for what you want to achieve.

• Split test one element at a time – When split testing, don’t change too many variables all at once. Keep the traffic source the same and test a single element at a time. For example you can change only headlines of the pop-up to see which performs better.

• Keep your pop-up designs simple – Keeping the elements of the pop-up simple makes it more effective. It grabs attention better and helps the prospects follow through.

• Make it easy for prospects to get back to your page- Ensure that there is an obvious way for prospects to get back to your page after the pop-up has done its job.

  What’s next?

  – Identify the aspect of your funnel that can be improved with a pop-up and create one for it. Ensure that you split-test and go with the option that works best.