RETURN TO "Day 3: Campaignfest"

Castaway Emails – Part 2

  • Theory
“No one can resist a question. It overrides every defense that there is.”
- Igor Kheifets

As a beginner, you should always evaluate your emails and find out the ones that are good enough to recycle or drop. That’s why castaway emails are always golden and worthy of implementing. In this video, Igor reads out several emails from his own castaway email sequences and also explains the two criteria that help you decide whether to ditch an email or not.

Criteria to decide whether or not to ditch an email

Here are the 2 major things to consider when you surf your emails to know which ones to ditch or keep:

  • Sales: Keep emails that got the highest open rate for a sequence and replace the rest.

  • Responses: Discard an email that does not get any response and keep the ones that got positive and negative responses.

    Looking for the handout? Check out this link! 

Next Up
27:30

Castaway Emails – Part 1

 30-Day Cast Away Email Schedule

“TRAINING HIGHLIGHTS

  • “We pick emails that continue to generate high open rates.”
  • “The way to make things work is to stop making affirmations and start asking questions.”
  • “People tend to disregard you when you make (bogus) claims.”