RETURN TO "Day 3: Campaignfest"

Castaway Emails Workshop: Attendee Writing

  • Theory
“The secret to great writing is talking in images - describing things your reader can envision.”
- Igor Kheifets

To become great at storytelling, you should always study storytellers such as Tony Robbins, Brian Tracy, Zig Ziglar, Jim Rohn because they all tell amazing stories. This is one of the ways to improve your email copy. In this session, Igor walks around checking the emails the attendees wrote and made more suggestions on how to improve their email copies. He also dropped a few nuggets about writing descriptive emails in-between.

Books that help you become a good storyteller

Here’s a list of amazing books Igor recommends on storytelling:

  • Wired for Story – this is a technical guide on how to write a novel.

  • The Anatomy of Story: 22 Steps to Becoming a Master Storyteller.

  • The Storytelling Animal.

  • The Story Factor.

    Looking for the handout? Check out this link! 

Next Up
12:42

Castaway Emails Workshop: Igor Writing – Email 6

 30-Day Cast Away Email Schedule

“TRAINING HIGHLIGHTS

  • “If we used our hands to grip on trees, we use the stories that we write to grip for life.”

WEBSITES MENTIONED BY IGOR