RETURN TO "Day 3: Campaignfest"

Castaway Emails Workshop: Igor Writing – Email 3

  • Practical
  • 23+ minutes Duration
“Do not build your life around your business. Rather, build your business around your life.”
- Igor Kheifets

The training continues with more email writing exercises. Watch how Igor writes a sample email using the “Dear Prudence Formula, and how the audience follows suit.

Email Writing

  • Audience concludes on promoting Business Coaching [0:06]

  • Igor brainstorms and jots down ideas [0:10]

  • Igor decided to go with the “Dear Prudence” Formula [1:58]

  • Igor commences writing the email content [2:27]

  • Igor concludes email content writing [8:36]

  • Participants start writing their own emails [10:32]

  • Igor reads out his emails [21:40]

    Looking for the handout? Check out this link! 

Next Up
10:50

Castaway Emails Workshop: Q&A Session

 30-Day Cast Away Email Schedule

“TRAINING HIGHLIGHTS

  • “I use the dear Prudence formula anytime I can mirror my customers’ feelings.”
  • “Dear Prudence Formula is when we ask questions on behalf of our customers.”
  • “Whenever you want to tell a story and you don’t want it to feature you, give it a name and tell a story about some “guy”. Give it a name.”