RETURN TO "Day 3: Campaignfest"
GoodLife Coffee & Feedback
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Theory
“Always, always, always, have a sexy offer.”
- Igor Kheifets
Understanding your market is a priority when it comes to email marketing. In this session, Igor shared how to use the infotainment methodology to sell something that’s not an info product. He then ends the session by taking a couple of feedback from the audience. To see how it all went, simply check out this 10-minute video.
Feedback from the audience
Always have a sexy offer to promote to your audience.
Creating and recruiting people into your belief system helps you build a tribe of your own. It’s a leadership exercise.
It’s always good to write the subject line last to avoid boxing yourself in a tiny corner.
Watching Igor write the emails really helped to understand his thought process.
Looking for the handout? Check out this link!