Email Anatomy – Part 2
This video talks about using story-telling to generate more engagement. There are 7 basic story techniques that have the ability to convert cold traffic into sales. When you apply these techniques, your subscribers tend to get more inquisitive about your offer and will eventually become buyers. Click the play button to watch the video and learn all the tricks of storytelling.
7 types of stories you can tell to your market:
Memoir: Talking about a memory of yours that can be connected to the offer you’re promoting.
Reporter: Reporting what happens somewhere in the industry.
Bedtime Story: This is something that starts with “once upon a time” and is mostly made up. It, however, serves a purpose because of the lessons that come with it.
History Channel: It involves digging deeper into the history of the niche you’re working with.
Diary: This is a story that mirrors exactly what your customer is going through.
Fable: This is usually anything that is made up and could come in any direction you want it to.
Nightmare: This is a way of scaring your prospects with a story for them to take action.
7 Costumes to dress your Email Body (Cont’d)
Announcement: In this kind of email, you start by announcing a news-worthy event, explain why it is good or bad and then segue into your product and make a call to action.
Stripper: This is basically teasy. You got to talk about a problem, then a solution that’s going to be released soon and then share an early bird registration link that puts them in a special list or simply tell them to keep an eye on the launch date.
Looking for the handout? Check out this link!