Email Anatomy – Part 3

Subject Line Formats

• 1

  “How to” subject lines: How to [get benefit] or [get rid of a problem].

  Examples of such subject lines are:
  – How to sign people up to your MLM when no one takes you seriously.
  – How to market online if you’ve got an embarrassing accent.
  – How to make people expect or admire you.

• 2

  Mom: How you’d describe the content of the email to your mother in 1-3 words. There’s nothing exciting or salesy about these subject lines. They are factual.

  Examples:
  – Free Traffic Strategy
  – List Building Tool
  – Live webinar this week.

• 3

  Personal: How does it make you feel or how would you say it to a really close friend?

  Examples:
  – Dump this Loser!
  – My Most embarrassing Failure
  – Let’s Talk

• 4

  Blind Man: You choose to trigger curiosity and reveal nothing about the content of the email.

  Examples:
  – New Video
  – Open up
  – Warning

• 5

  Deadline: How much time is left for the offer to expire.

  Examples:
  – 4 Hours remaining
  – Last Chance
  – Final Notice

• 6

  Question: This is a psychological trick because the brain doesn’t ignore questions. The most effective questions are the ones that are easy to say “Yes” to.

  Examples are:
  – Want more traffic?
  – What’s the best day of the week to email your list?
  – Low email open rates?

• 7

  Contrast: Helps to emphasize your selling point by showing the differences between 2 or more things.

  Examples:
  – Make big money with a small list
  – How I became a top producer without any personal selling
  – Free traffic vs Paid traffic.

• 8

  Movie/ Book/ TV show Titles and Quotes: Play on familiar phrases and titles to get attention.

  Examples:
  – 50 shades of Igor
  – Breaking Solo Ad
  – Stranger Clicks
  – Killing Igor.

• 9

  Announcement: Since people love to be informed and hate being left out, you can adopt the announcement technique.

  Examples:
  – New traffic source better than solo ads
  – New diet for pregnant women
  – New dating website for geeks

• 10

  Numbered list: This is the most common clickbait on the internet as it feels like the value to the reader.

  Examples are:
  – 3 Solo ad scams
  – 7 ways to earn money online
  – 11 reasons I endorse Igor Kheifets’ Super Affiliate Academy.

• 11

  Mind Reader: They don’t care how much you know until they know how much you care. Echo their thoughts and they’ll feel you understand them.

  Examples:
  – Best offer to promote on ClickBank
  – Dirty Liars
  – Hate Selling and Convincing?

• 12

  Celebrity: Leverage the appeal of the celebrity brands in or outside your niche.

  Examples:
  Ryan Deiss’s recent announcement
  Gary Vee is dead wrong, Tai Lopez Exposed
  Russell Brunson’s Email Marketing Mentor.

• 13

  Benefit: Briefly state what’s in it for them.

  Examples:
  – Free ticket to my next Seminar
  – Personal Mentoring at 96% off
  – How to get Traffic

• 14

  Offensive: Mock people, mindset and products that go against your brand’s narrative.

  Examples:
  – You are dumb if you buy into this lie about Atkins diet
  – Why your life sucks
  – Exposing all Gary Vee fanboys.

• 15

  Reason Why: Help your readers understand the reason behind your passion or mission, product or belief.

  Examples:
  – Why 4-hour workweek is a lie
  – Why I don’t do Facebook ads
  – #1 thing that makes Clickfunnels a success.

• 16

  Standoff: Run a head-to-head comparison or talk around a controversial argument between two sides.

  Examples:
  – Email vs Social media
  – Solo ads vs Facebook ads
  – AWeber vs Getresponse vs Sendlane
  – Amazon vs Shopify

• 17

  Story: Describe what the story you’re telling in the email is about.

  Examples:
  – How I emailed my way to a 450 horsepower S-class Mercedes
  – Paulo twisted my arm
  – What we learned from generating 4,131,656 optins
  – My best friend, my wife, my bedroom.

  Looking for the handout? Check out this link!