Email Anatomy – Part 4 & Exercise

Subject Line Formulas (Contd)

• Self Deprecation: People don’t like snubs, they like people who don’t take themselves too seriously. Laugh at yourself to become approachable and make sure you do so with moderation.

  Examples:
  – Downside of being Jewish,
  – Igor – Michael Cheney’s bitch?
  – I’m the boss… when my wife isn’t around.

• Sudden Death: Announce the death of something that’s not supposed to die and use this as a template.

  Examples:
  – Death of Solo ads
  – Death of email
  – Death of affiliate marketing.

• Schooling: Combine your industry with an outside perspective to create a fresh look on a boring topic and use this as a template.

  Examples:
  – Chuck Norris school of email marketing
  – Bruce Lee school of solo ads
  – Amazon school of Customer support.

• Art: Anything that’s mastered to a degree becomes an art. You can also use this as a template.

  Examples:
  – The art of converting clicks into sales
  – Art of getting emails delivered
  – Art of positioning.

• Wrong: Pick on a common belief, school of thought or celebrity advise and tell me why they’re wrong.

  Examples:
  – Why Gary Vee is wrong
  – Why I don’t agree with Grant Cardone’s advice about investing
  – Why you shouldn’t worry about unsubscribes.

• Report: Report on what’s going on in your life or in the industry.

  Examples:
  – My porsche GT2RS track day experience
  – What we learned from sending 5,900,000,000 emails
  – I tried SendEagle for 90 days. Here’s what happened.

  Looking for the handout? Check out this link!