RETURN TO "Day 2: Email Rules"

Email Money Rules: You Can Turn Emails Into Money If You Play By The Rules

  • Theory
“Every time you send an email and don’t make an offer in it, you are doing a disservice to your people.”
- Igor Kheifets

Every business has its own set of rules, so does email marketing. A lot of email marketers either fail because they don’t play by the rules or because they’re following rules that are not proven. If you’re looking to make real money from the emails you send, you must follow the email money rules. Watch the video now to find more details.

Email Money Rules

You will make money with email if you play by the following rules:

  • You must email your list every day to stay on top of your clients’ minds.

  • Entertainment trumps information.

  • Email should be treated like a talk radio.

  • Always celebrate unsubscribes.

  • Make your emails as long or as short as it needs to be but you must never be boring.

  • Pitch in every email.

  • Don’t hard-teach by telling people what to do in a very dry and blind fashion.

  • Bait, don’t chase because the more you chase, the more they run away.

  • Befriend time – don’t be in a haste.

  • Polarize – don’t be that type who wants to please everyone.

  • Be authentic.

  • Become a welcome prophet – share a message that they won’t reject.

  • Embrace controversy.

  • Don’t be a vanilla.

  • Live in the prospect’s world – everything shouldn’t be about you.

  • Don’t obsess about open rates – because they’re not always documented correctly.

  • Offend the non-believers.

  • Have a low tolerance for free stuff.

  • Sell ideas over products.

  • Choose consistency over quality.

A good question to ask yourself

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    What do my customers need to believe about me, my product, industry, in order for the purchase to make perfect sense?

    Looking for the handout? Check out this link! 

Next Up
8:56

Why Email Wins: 10 Reasons Why Email Rules The Marketing World

“TRAINING HIGHLIGHTS

  • “You have to offend some people (non-believers) to get the believers to cling to you harder.”
  • “Any time you email and you don’t pitch, you’re doing yourself a great disservice.”
  • “You don’t need to be a good writer to become a great email marketer.”
  • “Shame and guilt are powerful drivers of action.”
  • “Free devalues you as an expert and your position in the marketplace.”
  • “People will judge you over time and not from one email only.”

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