RETURN TO "Day 2: Email Rules"
Email Writing Workshop: Q&A 3
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Theory
“Make it hurt - then offer a solution.”
- Igor Kheifets
Writing an email is no rocket science. Igor proved this to the audience when he made an appraisal of the emails that were written at the workshop. One of the participants also confessed that email writing got really easy with the template they just learned. Watch the video and see for yourself.
Email Content tips
Don’t announce what you’ll do, just do it.
Before you offer solutions, make it up by talking about the things you’re reluctant to do.
You need to understand your market and talk about their fears.
Don’t jump into pitching your customers too soon, first address their fears with not less than 5 sentences.
Don’t wait for your customers to ask questions, ask it for them and provide the answers.
Looking for the handout? Check out this link!
Email Subject Lines