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Genesis Sequence – Emails Breakdown

  • Theory
“If you don’t give them a deadline, you’re giving them permission to procrastinate.”
- Igor Kheifets

Setting up the right email sequence also goes a long way in making good sales in any niche. That’s why in this video, Igor breaks down each email sequence and explains why they are important. He also explains how to never be boring in your emails. Want to learn the secrets of writing infotaining emails and setting up an effective email followup sequence? Find all the tricks inside.

Breakdown of the 7-day email sequence

Here is a complete breakdown of the 7-day email sequence Igor used in a promotion:

  • Email #1 – Deliver the bribe: This first email in your sequence should be sent out immediately and in the example Igor uses, he offered the potential customers free training.

  • Email #2 – 5 hours later- special offer: The #2 email should be linked to their existing concerns and you then proceed to make them an offer which is exactly what Igor did in the email he sent out 5 hours later.

  • Email #3 – Day 2 – Infotainment: Here, Igor sends out a follow-up email on day 2, gives out infotaining value and then presents a special offer.

  • Email #4 – Day 3 – Infotainment: On day 3, another follow-up sequence was sent with infotaining values as Igor tackles more of the potential customers’ concerns.

  • Email #5 – Day 4 – Infotainment: On Day 4, Igor uses an analogy to give more infotaining values before pitching his special offer.

  • Email #6 – Day 5 – Scarcity: Scarcity is very essential because it helps create a sense of urgency which in turn brings in more sales and Igor demonstrates it in this email he sent on day 5 by telling the potential customers that they only have 36 hours to claim the offer.

  • Email #7 -Day 6 – Scarcity email #2 + special offer deadline approaching: The scarcity email from the previous days was followed up.

  • Email #8 – Day 7 – 5 hours later – Scarcity email #3: 5 hours later, Igor sends out another email to remind the potential customers that time is running out, but this is done by first recapping what the offer entails.

  • Email #9 – 5 hours before the deadline – Scarcity email #4 : 5 hours before the deadline, another email was sent which hammers more on scarcity and also on the fact that the offer will be closed down after 5 hours.

  • Email #10 – 60 minutes before deadline – Scarcity: The last email in the sequence was sent 1 hour to the deadline so as to spring people into action.

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14:56

Genesis Sequence – Part 2

 Genesis Sequence

“TRAINING HIGHLIGHTS

  • “Repetition is very useful in marketing.”
  • “You don't sell products, you sell decisions and good feelings about decisions - Ross Jeffries”
  • “You can never be boring to people if they talk about their concerns.”
  • “If you follow the gurus and respected people in your field, you can cloak them to serve your argument.”
  • “When you use multiple media and you move people through that media, you create exponential growth.”
  • “If you don’t have a deadline, your offer is open forever and it gives them the opportunity to procrastinate.”