RETURN TO "Day 3: Campaignfest"

Genesis Sequence – Part 1

  • Theory
“The purpose of your follow up sequence is to educate and motivate people until they’re ready to make a buying decision.”
- Igor Kheifets

The purpose of an email follow up is to make conversions. This term is more of a religious term rather than a sales term. It’s a way of getting people to change a part of themselves. this session focuses on your followup email sequence, your expectations with your subscribers and the ideal outcome of your followup sequence. Understanding all these will help you align your expectations and prepare your mind for the possible outcomes.

Aligning expectations with your follow up emails

You have to understand that it’s so hard to convert 1st-time buyers because you’re asking them to change some part of their belief system, their identity and/or their self-image.:

  • Never make the following assumptions:

    – We can’t assume the sale

    – We can’t assume they’re willing to try a solution 

    – We can’t assume they’re willing to buy a solution 

    – We can’t assume they’re ready to buy a solution 

    We can only assume they got a problem they may be interested in solving now or in the future.

     

The ideal outcome of your followup emails in the next 7 days:

  • 1

    To establish authority.

  • 2

    To convey empathy.

  • 3

    To demonstrate value.

  • 4

    To educate.

  • 5

    To introduce a better solution.

  • 6

    To present a special offer.

  • 7

    To inject urgency.

    Looking for the handout? Check out this link! 

Next Up
27:04

Email Writing Workshop: Q&A 3

 Genesis Sequence

“TRAINING HIGHLIGHTS

  • “Hot buyers are people whose belief system, identity and self-image are aligned with what you stand for.”
  • “Only 0.5%-3% of your subscribers will be willing to buy from you right off the bat. The rest are future buyers.”
  • “To get a buyer is 10x more expensive than to sell to an existing one.”
  • “The average time it takes someone to go from ‘I’m thinking about it’ to ‘here’s my credit card’ is about 22 days and you need 32 points of followup to achieve that.”