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Genesis Sequence – Part 2

  • Theory
“We’re not desperate to close everyone, we’re just planting seeds.”
- Igor Kheifets

One of the reasons people don’t get results is that they set up their followup sequence the wrong way. In this training session, Igor explains what the Genesis sequence is, what to avoid in your followup sequence and the exact step-by-step structure he adopts for his 7-day email sequence. Copy his method and you won’t go wrong.

The ‘Don’ts’ of your email followup sequence

Here a list of what your followup sequence does not need to do:

  • Pull out the family album: don’t expose yourself and your family unnecessarily.

  • Share your hobbies and passion: don’t expose your secret unless it’s relevant to the lifestyle you’re selling.

  • Share your phone numbers: it exposes you as someone who doesn’t have a lot going on.

  • Mail useful content: it doesn’t help at tall.

  • Be needy or serving: doing this pushes people away.

  • Give them more free stuff: this is bad for sales.

  • Delay the sale: there’s absolutely no need to do that.

  • Build a relationship: the relationship is better when it’s imagined.

The genesis sequence

Here’s the structure of a genesis email sequence:
  • 1

    Immediately – deliver the bribe.

  • 2

    5 hours later – tell them about the special offer.

  • 3

    Day 2 – Infotaining email #1 + special offer.

  • 4

    Day 3 – Infotaining email #2 + special offer.

  • 5

    Day 4 – Infotaining email #3 + special offer.

  • 6

    Day 5 – Scarcity email #1 + special offer deadline approaching.

  • 7

    12 hours later – Scarcity email #2 + special offer deadline approaching.

  • 8

    5 hours later – Scarcity email #3 + special offer deadline approaching.

  • 9

    5 hours before the deadline – Scarcity email #4 + special offer deadline approaching.

  • 10

    1 hour before the deadline – Scarcity email #5 + special offer deadline approaching.

    Looking for the handout? Check out this link! 

Next Up
23:02

Genesis Sequence – Part 1

 Genesis Sequence

“TRAINING HIGHLIGHTS

  • “You can create a persona for whoever you want to be.”
  • “A Genesis sequence makes your subscribers feel included as a citizen of your planet.”
  • “An optin bribe is a free infotaining content that’s advancing the sale forward.”