June 22nd Coaching Call
Giving free stuff away attracts prospects and starts relationships. If done incorrectly, however, marketers find themselves attracting freebie seekers along with their target audience.
There is therefore a need to use strategies that will weed out the freebie seekers and leave you with only serious people who are really interested in what you have to offer.
Episode includes :
Give out free stuff that is directly related to what you do – The things you give out for free should be something that demonstrates what you do for your customers. When they get a feel of what you do they will trust you and be more willing to commit to you.
Tell stories that deliver your message – Use the concept of storytelling to communicate with your list. Use stories related to their problems with lessons they can learn from and want to make changes on their lives.
Funnel hack to study your target audience – When you get to know your target audience and understand them, only then will you be able to communicate effectively. You need to find out their pains, desires or excuses and use these in your emails to engage with them.
Human problems remain the same – Over the years humans have been proven to want the same things and you should use strategies that have been proven to work. The problems associated with specific target audiences in different niches remain the same.
Decide who you want to be to your audience – When communicating with your list you need to adopt a persona and stick with it. You can decide to be a reporter, a controversialist, or an investigator to your list and this is how they will perceive you. This helps you craft engaging emails and makes your messaging unique to you.
Say what to do but not how to do it – Don’t give out full information within your lead magnet. Show your target audience what to do as a solution to their problems but don’t show them how to do it. This will make them curious and get them to buy from you what you sell the product on how to do it.
June 15th Coaching Call
- “Adopting a reporter persona presents you as an authority even though you are not.”
- “Don't give subscribers straight up lessons, use stories to teach instead.”
- “Learn the rules like a pro so you can break them like an artist.”