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April 27th Coaching Call

“People think in mental images; whenever you communicate through a story, you are grabbing control of their psyche and this allows you to control what and how people think.”
- Igor Kheifets

Igor tells the story of Napoleon Hill, the author of the best selling book Think and Grow Rich, and he explains that the story behind Napoleon Hill has lasted for generations. The book was never advertised; it was the story that lived on and sold a hundred thousand copies each year.

Igor also explains different kinds of stories and how they can be used to hook clients and make sales. He discusses the concepts behind telling stories to sell and relays authors and books to use as resources.

Story Formula: 

Story —-> concept incorporating scientific evidence —-> your claim.

Why Stories Work:

– It is easier to explain things to children in stories.

– Historically, information has been passed down by using stories.

– Fiction is effective at changing people’s beliefs, and we think using mental images!

Story types

  • Who I am.

  • Why I am here. 

  • Vision.

  • Teaching.

  • Values in action.

  • I know what you’re thinking.

Story Sources

  • 1

    Your story, based on personal experience.

  • 2

    Telling a story based on another person’s experience (remember to give credit).

  • 3

    A parable, explaining a moral lesson using human examples.

  • 4

    Fables explaining a moral lesson using animals, mythical creatures, or objects of nature.

Next Up
1:32

April 20th Coaching Call

TOOLBOX & RESOURCE DOWNLOADS