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Igor’s Vault Of Infotaining Formulas – Part 1

  • Theory
“People crave entertainment more than information.”
- Igor Kheifets

 Infotainment is a crucial aspect of email marketing because it helps you get noticed by your customers, thereby making them interested in your offer. In this video, Igor goes through the infotaining formulas he is using which are pulling in numbers and how you can apply them to your niche. You’d love every bit of it.

Igor’s Vault Of Infotaining Formulas

Here is a list of the formulas Igor uses in giving infotaining values:

  • The Newsworthy announcement: This consists of news that gets attention in your niche.

  • Pick a Side in a controversial issue: All industries have controversial issues that everyone tries to avoid talking about. You should pick a side in any controversial issue in your industry.

  • Shatter a belief: Most people already have a set of beliefs in their mind, shattering these beliefs would draw their attention and make them interested in what you want to say.

  • Pick a fight: Picking a fight will also go a long way in helping you get noticed and here are the things you can pick a fight with:

    – A school of thought
    – Competitor product
    – The competitor or brand
    – Niche celebrity.

  • Rant: Ranting is a form of infotainment that people enjoy and they always look forward to it.

  • Challenge Industry Norms: The rules and norms in your niche or industry should always be challenged in order to give people the infotaining value they need.

  • Contrast: Contrasting ideas should be shared very often as it’s extremely appealing to your customers.

  • Self-deprecating humor: People tend to like you more when you don’t take yourself too serious which is why using self Self-deprecating humor in your emails is effective.

  • Personal experience stories: This method is effective because people love to hear stories. You can always share a personal experience with your list and then highlight the lessons you learned from the experience.

  • Retell other people’s stories: Aside from sharing your own personal stories, you can retell other people’s experiences and draw lessons from them.

    Looking for the handout? Check out this link! 

Next Up
9:30

Good Karma Email Marketing

 Email Infotainment

“TRAINING HIGHLIGHTS

  • “Nobody likes to feel left out, we all want to be informed.”
  • “You can take an unrelated idea and link it to what you're doing.”
  • “Whatever is the norm in your industry should be challenged.”
  • “You can easily stand out in your customers' inbox by sharing contrasting ideas.”
  • “Nobody likes people who take themselves too seriously.”
  • “You have to become open to good content and stories.”