RETURN TO "Day 2: Email Rules"
Igor’s Vault Of Infotaining Formulas – Part 2
-
Theory
In this video, Igor continues to share his valuable vault of infotaining formulas. The fact that people are yet to discover the power of using fables to create powerful stories. In addition, this video shows you how to leverage fables to sell complicated stuff. Don’t miss out on the chance to learn this powerful strategy. Check the video no
Igor’s Vault Of Infotaining Formulas Continued
Here are more Igor’s Vault Of Infotaining Formulas:
Fables: Fables are powerful and can be used to drive home a point. The good thing about fables is that they can be twisted to suit your marketing purpose.
Twist movie titles, book titles, songs, and books: All these can be twisted and all it requires is your creativity to make them related to your niche.
Report on other industries: Reading books, articles and watching documentaries about other industries would make you informed. You can then report on the principles they follow and connect these principles to what you do.
Behavior critique: All industries have behaviors that can be critiqued and linked to your niche.
Mock bad behavior: Take more of an emotional stance on the things people do wrong and this should be done almost lovingly by shaming people to action.
Always spotlight on issues nobody is talking about.
Checklists: This is the ultimate form of clickbait online because people love checklists as they are straightforward and easy to grab.
Looking for the handout? Check out this link!
Igor’s Vault Of Infotaining Formulas – Part 1
Email Infotainment
“TRAINING HIGHLIGHTS
- “Fables are powerful.”
- “Shame is a really powerful motivator to change the things you always procrastinate about.”
- “You don't try to sell your products right away, you pull customers in with a bribe.”
- “Checklists are awesome, especially if you sell complicated things.”
WEBSITES MENTIONED BY IGOR