RETURN TO "Day 2: Email Rules"

Igor’s Vault Of Infotaining Formulas – Part 3 & Exercise

  • Theory
“People are either motivated by gaining pleasure or avoiding pain.”
- Igor Kheifets

Igor concludes his infotaining Formulas and challenges the audience to come up with email ideas based on the formulas they learned in the previous session.

Igor’s Vault Of Infotaining Formulas (contd)

These are additional types of infotainment you can adopt to spice up your email content:

  • Insider Secrets: These are things that no one knows unless they’ve been in the niche for a long time. Usually, it requires real-life experience in the field that you’re marketing.

  • Daydream: Literarily writing out your prospects’ weird dreams. You appeal to their ego and give a perfect result of using your product. This is not a way of making a claim or guaranteeing results.

  • Nightmare: Scaring people into action. You do this by making them realize the consequences of not taking action.

  • Demotivation: Giving a counter opinion and shifting people away from a common motivational point of view.

Exercise:

  • 1

    Come up with email ideas relative to the infotainment Formulas.

    Looking for the handout? Check out this link! 

Next Up
18:08

Igor’s Vault Of Infotaining Formulas – Part 2

 Email Infotainment

“TRAINING HIGHLIGHTS

  • “All industries have some sort of backstage knowledge.”

WEBSITES MENTIONED BY IGOR