Igor’s Vault Of Infotaining Formulas – Part 3 & Exercise
Igor concludes his infotaining Formulas and challenges the audience to come up with email ideas based on the formulas they learned in the previous session.
Igor’s Vault Of Infotaining Formulas (contd)
These are additional types of infotainment you can adopt to spice up your email content:
Insider Secrets: These are things that no one knows unless they’ve been in the niche for a long time. Usually, it requires real-life experience in the field that you’re marketing.
Daydream: Literarily writing out your prospects’ weird dreams. You appeal to their ego and give a perfect result of using your product. This is not a way of making a claim or guaranteeing results.
Nightmare: Scaring people into action. You do this by making them realize the consequences of not taking action.
Demotivation: Giving a counter opinion and shifting people away from a common motivational point of view.
Come up with email ideas relative to the infotainment Formulas.
Looking for the handout? Check out this link!
Igor’s Vault Of Infotaining Formulas – Part 2
- “All industries have some sort of backstage knowledge.”