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May 18th Coaching Call

“Pushing yourself through a stage of self-rejection and pity will open up doors for you.”
- Igor Kheifets

A lot of people find it difficult to review or look back on the mistakes they have committed, because of the regrets and insecurities associated with them. It has often been repeated that experience is the best teacher, but what better experience to learn from than that of a well experienced and successful person.

On this coaching call, Igor reveals all the regrets that he made and all the mistakes that made him lose a lot of money or money not gained as a result of inactions. 

Igor also shared how he regrets more about not doing some things than he regrets doing some things and making mistakes. 

Igor’s online business profit blackholes

  • Not building a buyers’ list from day one: It’s easier to sell to an old buyer than to sell to a new one which is why it’s important to always have a buyers’ list. Igor made the mistake of not keeping a buyers’ list from the get-go.

  • Not building his business with paid traffic right away: Igor spent 2 and half years on free traffic when he could have gotten started with paid traffic right away and scale. 

  • Buying lots of fake traffic: One of the deadliest blackholes in the internet marketing business is paying for fake traffic. Igor was not exempted from this because he spent a lot of money on fraudulent traffic.

  • Not understanding the value of multiple offers in the funnel from the get-go: For a lot of people, once they put together a funnel for one-off offers, they feel exhausted but the reality is it is hard to build a business out of a one offer funnel. Customers lose interest in you if they have maxed out your product line. Igor didn’t realize this at first, don’t follow the same path.

  • Fear of constantly mailing his list: Igor had previously assumed that mailing his list more products and offers would leave them upset with him, especially just after selling them more stuff, but the truth is your buyers love to buy more from you. 

  • Training Employees that didn’t stick: Every business owner passes through the stage of investing time and effort in training employees that won’t stay, but Igor learned how to determine the employees that will stick around and be resourceful 

  • Trusting People who shouldn’t have been trusted: Igor shared the story of how he trusted someone with all the sensitive parts of his business and how this person later betrayed him. Lesson learned. 

  • Not doing lead flipping to build his list from the beginning: Igor never thought of this until much later when Dennis came around. 

Igor's Personal Profit Blackholes.

  • 1

    Taxes: Don’t ignore your taxes. Hire a good accountant so you don’t have to end up paying more in the long run as Igor did.

  • 2

    Not investing the money he made: Make good investments, invest the money made otherwise the bulk of your profits will get spent on less profitable stuff.

  • 3

    Family: Igor explains how he should have created boundaries from the get-go when it comes to family and spendings.

  • 4

    Bitcoin: The bitcoin boom was a thing and everyone wanted to get a bite which resulted in many losing their money. Although, Igor lost only $60,000 to it, wouldn’t it be better if that money was invested in something more profitable?

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May 11th Coaching Call

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