
Ticking Time-Bomb Campaign – Part 2
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Theory
“Stack them (bonuses) up like pancakes.”
- Igor Kheifets
The session started off with additional remarks and questions from the audience. The session also featured the sample emails from Igor’s ‘ticking time-bomb’ campaign; a campaign he uses to sell complicated offers. This video and the one that precedes it are a must-watch if you’re looking to create something really awesome.
Key Take-aways from Ticking Time-Bomb Campaign Part 2
Vary your subject line styling but keep it informal mostly.
Using images in your email may increase your open rate.
The event you’re promoting is in multiple stages: the pre-webinar, webinar & encore, and post-webinar.
When giving out bonuses, try not to give them more than double the value of what they buy.
For the VSL, you can either talk to the camera or record the screen.
Looking for the handout? Check out this link!
Next Up
24:20
Ticking Time-Bomb Campaign – Part 1

“TRAINING HIGHLIGHTS
- “Using images in your email content is a matter of personal preference.”
- “I don’t try to sell a course or my book, I just say what the book is about to help the customer decide.”