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Ticking Time-Bomb Campaign – Part 2

  • Theory
“Stack them (bonuses) up like pancakes.”
- Igor Kheifets

The session started off with additional remarks and questions from the audience. The session also featured the sample emails from Igor’s ‘ticking time-bomb’ campaign; a campaign he uses to sell complicated offers. This video and the one that precedes it are a must-watch if you’re looking to create something really awesome.

Key Take-aways from Ticking Time-Bomb Campaign Part 2

  • Vary your subject line styling but keep it informal mostly.

  • Using images in your email may increase your open rate.

  • The event you’re promoting is in multiple stages: the pre-webinar, webinar & encore, and post-webinar.

  • When giving out bonuses, try not to give them more than double the value of what they buy.

  • For the VSL, you can either talk to the camera or record the screen.

    Looking for the handout? Check out this link! 

Next Up
24:20

Ticking Time-Bomb Campaign – Part 1

 Ticking Time Bomb Campaign

“TRAINING HIGHLIGHTS

  • “Using images in your email content is a matter of personal preference.”
  • “I don’t try to sell a course or my book, I just say what the book is about to help the customer decide.”