RETURN TO "Day 2: Email Rules"

Why Email Wins: 10 Reasons Why Email Rules The Marketing World

  • Theory
“You’re always in control. There’s no such thing as a list ban.”
- Igor Kheifets

Studies show that email is the preferred medium of marketing. It trumps the ‘Almighty’ social media and is miles ahead of other sales media in terms of conversions. In this episode, Igor shares 10 good reasons why email rules the marketing world and why you should adopt email as your preferred sales medium too. Find more about email marketing and how it can help you rule your world. Click the play button now.

10 reasons why email wins

  • Reach: everyone has an email address

  • Control: there’s no such thing as “list slap”

  • Fast & forgiving: a new day is a new opportunity to test new things and start afresh.

  • Money media: consumers research stuff on YouTube, share stuff on Facebook and buy stuff through email

  • Preferred by customers: when given the option to choose, customers prefer to be marketed to by email.

  • Engagement: business professionals and office employees admit that they check their emails in the bathroom, while in line, in bed and even in traffic.

  • Scale: it takes the same time and effort to email 1,000 subscribers as it does 1,000,000.

  • Simplicity: email is fool-proof.

  • Trust: there’s nothing more powerful as getting your customer’s permission to be in their inbox as often as you want to be there (Perry Marshall).

  • Cheap: you can’t tax or monopolize email.

    Looking for the handout? Check out this link! 

Next Up
21:08

Fake Email News: 12 Lies You’ve Been Told About Email

“TRAINING HIGHLIGHTS

  • “With email, there’s nothing like a list ban.”
  • “People have the notion that 'if it’s from an email, then it’s real'.”
  • “A new day is a new email for a wise marketer ~ digital marketing proverb”
  • “The simplicity of email, for me, is a big plus.”

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